For a prime example of how a book trailer should be done watch the trailer for the book Startup CEO by Matt Blumberg.
In a clean, but approachable gray scale color palette with punctuations of red, the slides come and go at a swift, effective pace. The theme of silhouetted graphics and line art is consistent and restrained which projects a professionalism that we will expect to find in the book and its knowledge.
I'm even okay with the voice over, something I normally dislike in book trailers. It lends a human touch where just captions might be too cold, or overly dramatic, or require the trailer to move more slowly. Brad Feld (I hope I got that right) speaks just quickly enough, getting the message across without hyperbole.
We get a lot of info in just over a minute.
Book trailer creators take note.
