Into the Current Book Trailer Sets the Bar

I have not read this book, and have no plans to.  

Simple: A book trailer should make you want to read the book. The trailer needs to create tension, curiosity, suspense, and ask "the story question."  The music has to be appropriate and enhance the visuals.

Into the Current has a book trailer billed as "The best book trailer of all time."

Maybe it is. As a brilliant minute and a half film, it satisfies all the requirements I listed above.

Did it translate into book sales? Not so far.