The Ego Sentry: Guardian In The Shadows by De Jarous Bell - Book Trailer

I make no comments or opinions about the book since I have not read it. What I write is about the trailer only.

Books are about reading. But with videos, not so much.

So, if you're going to make me read a long scroll of text, you'd better be sure it's a clean, easy-to-read typeface, and not in all bold caps.  That will just enrage me and compel me to write a snarky review about your book trailer.

Kudos for keeping it at 40 seconds, and I see there's a follow up video, which I won't watch.

The image of your book cover at the end is quite stunning. There. I ended on an up note.

Cruel Awakening by Zena Xenae - Book Trailer

I make no comments or opinions about this book since I have not read it. What I write is about the trailer only.

In under 25 seconds this trailer tells us ... um ... not much.

I was able to quickly read a few words when the book opened in the video, so was able to see that it's about abuse.

It's a good-looking trailer, but lacks in creating any real interest.

THE WIDOW by Fiona Barton - Book Trailer

I make no comments or opinions about this book since I have not read it. What I write is about the trailer only.

Here is a sure-fire formula for an effective book trailer:

Start with a three-sentence premise. Also known as "the elevator pitch."

Then, use any great quotes from good reviews in a clean typeface. If you're lucky, the words of the reviewer can describe what your book is about so much better than piecing together a bunch of images or video clips you've purchased from a site like Shutterstock.

Use one background image that sets the tone for your trailer and matches your carefully selected musical score.

Be sure to show your book cover at the end.

Make your video under one minute long.

And there you have it, the book trailer to The Widow by Fiona Barton.

Whispers by Aram Keledjian - Book Trailer

I make no comments or opinions about this book since I have not read it. What I write is about the trailer only.

Although, this book trailer truly makes me want to read it ...

Clocking in at just 40 seconds, the teaser for Whispers by Aram Keledjian does the trick.

Animated script in ink is painted across the pages to create sepia tones and intrigue. The just-the-right-level of dramatic music underscores the text, inviting us to know more, to feel a sense of urgency.

This is a master class in how a book trailer should be done.