Here is a sure-fire formula for an effective book trailer:
Start with a three-sentence premise. Also known as "the elevator pitch."
Then, use any great quotes from good reviews in a clean typeface. If you're lucky, the words of the reviewer can describe what your book is about so much better than piecing together a bunch of images or video clips you've purchased from a site like Shutterstock.
Use one background image that sets the tone for your trailer and matches your carefully selected musical score.
Be sure to show your book cover at the end.
Make your video under one minute long.
And there you have it, the book trailer to The Widow by Fiona Barton.
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